Communications Specialist

The University of Southern Mississippi|Hattiesburg, MS|Full-time|Entry level

The University of Southern Mississippi is currently accepting applications for the position of Communications Specialist.

Position Details Location Hattiesburg

118 College Drive

Hattiesburg, Mississippi, 39406-0001

United States Division University Communications Position Type Staff Employment Status Full Time Grant Funded No Pay Grade

E08

Posting Close Date Open Until Filled

Job Summary

The Communication Specialist will support content development across the University's website. This position will be responsible for generating high-quality, engaging web content, working closely with campus partners to align web content with institutional marketing strategies and goals. The Communication Specialist reports to the Assistant Director for Web Strategy and Development.

Primary Job Duties And Responsibilities

  • Generates high-quality, engaging web content for usm.edu in alignment with the University's marketing and communications priorities. Considers web user needs and search optimization to develop and organize web content.
  • Writes and edits web copy, ensuring accuracy and consistency. Identifies appropriate images and videos for maximum impact.
  • Inputs, organizes, and formats web content using a content management system, ensuring optimal web usability and engagement. Ensures content remains updated while implementing web accessibility practices to ensure compliance.
  • Utilizes analytics tools to retrieve website data to measure effectiveness. Interprets data to make recommendations and generate reports.
  • Collaborates and engages with units across campus to understand and address website needs.
  • Facilitates regular CMS training to content editors across campuses, sharing institutional digital guidelines and best practices.

Minimum Qualifications

Bachelor's degree in journalism, communications, marketing, or a related field from an accredited college or university and two years of professional experience, within the last five years, in digital communications, marketing, public relations, or a closely related field.

Knowledge, Skills, And Abilities (KSA)

  • Strong writing and editing skills
  • Strong communication and collaboration skills
  • Ability to work independently
  • Demonstrated ability to pay close attention to details
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines
  • Ability to analyze and prepare concise reports
  • Ability to review work for accuracy
  • Ability to process and handle confidential information with discretion
  • Ability to communicate and interact effectively with a diverse group of people.
  • Knowledge of, or the ability to learn, University policies and procedures
  • Basic knowledge of Microsoft Word, Excel, and Outlook
  • Ability to complete occasional day travel to other USM locations to fulfill job responsibilities

Preferred Qualifications

  • Two or more years professional experience in web content creation using CMS
  • Experience in higher education marketing or communications
  • General knowledge of HTML and CSS languages
  • Working knowledge of SEO
  • Experience in web accessibility standards
  • Experience with digital asset management
  • Proficiency in web analytics tools

About The University Of Southern Mississippi

Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more than 13,000 students in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online. We are a community-engaged Carnegie R1 university, earning distinction as one of the nation's leading research institutions.

Southern Miss is known for pioneering work in polymer science, ocean science, spectator sports safety and security, and bringing language to children with communication disorders. We are also a national leader in a broad range of disciplines, including cybersecurity, hydrography, nutrition, aquaculture, kinesiology, and economic development, among others.

We produce graduates ready to enter fields that are leading the way in emerging technologies through programs such as computer engineering, information technology, and ocean engineering. We're developing the next generation of business leaders, while also responding to critical workforce shortages by producing skilled professionals in education and nursing. With a tradition of excellence in the arts, we are one of only 36 public institutions in the nation accredited in four major areas of the arts. Home to the Golden Eagles, our student-athletes compete in 17 NCAA Division I sports. With a culture marked by passion and persistence, Southern Miss is delivering graduates who are ready for life. For more information, visit www.usm.edu.

As an Affirmative Action/Equal Employment Opportunity employer/Americans with Disabilities Act institution, The University of Southern Mississippi encourages minorities, women, veterans and persons with disabilities to apply.

AI Sourcing Intelligence

Sourcing Advice for This Role

AI-powered analysis of recruitment difficulty and recommended sourcing channels for this position.

Recruitment Difficulty Analysis

Key challenge: The University of Southern Mississippi is hiring an entry-level Communications Specialist with a focus on CMS-driven web content, SEO, and accessibility within a small Mississippi market. The role requires 2 years of relevant experience, which narrows the pool for a location like Hattiesburg, MS where local supply of higher-education web content professionals is limited and candidates may prefer larger markets or remote roles.

Recommended Sourcing Channels

LinkedIn Groups

Recommended

Groups focused on higher education marketing and university communications can yield targeted candidates with CMS and content skills who are open to opportunities in MS.

Recommended Groups on StrategyBrain:

LinkedIn Search (Boolean)

Best Channel

Boolean search casts a wide net for passive and active candidates with CMS, SEO, and higher-ed marketing experience, essential for a small market.

Recommended Boolean query:
(Communications Specialist OR Web Content Specialist OR Digital Content Specialist) AND (Mississippi OR MS) AND (Hattiesburg OR USM OR SouthernMiss)(CMS OR Content Management System) AND (SEO OR Analytics OR web accessibility OR HTML OR CSS OR WordPress OR Drupal)(Entry Level OR Junior OR New Grad) AND (Higher Education OR University OR College) AND (Marketing OR Communications OR Public Relations)

Suggested Search Criteria

Job Titles to Search
Communications SpecialistWeb Content SpecialistDigital Content SpecialistContent EditorMarketing Communications Specialist
Key Skills
CMSSEOHTMLCSSWeb Analytics
Location Radius
Focus on Mississippi and nearby southern states within roughly 150 miles of Hattiesburg, MS (including Jackson, Biloxi, Mobile). Consider remote-friendly candidates who are willing to relocate or travel for campus needs.
Experience Level
0-4 years Prioritize candidates with CMS-driven web content creation, exposure to higher education marketing, familiarity with SEO and accessibility standards, and basic analytics reporting.

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