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The mission of the Survey Research Methods Section is to promote the improvement of survey practice and the understanding of survey methods by encouraging both theoretical and applied research on survey-related topics and by disseminating information on survey methods. Areas of interest for the Section include all that employ survey methodology as a focus or as a prime tool of investigation. Of special interest are: Design and execution of sample surveys. Analysis and presentation of survey data. Statistical inference from survey data. Publication of developments and findings in survey research. Standards of design, estimation, and reporting of surveys. Promotion of uniform survey terminology. Use of survey research procedures and findings to inform public policy, including relations between public and private agencies in the design, conduct, and presentation of findings of surveys. Ethics relating to the conduct of survey research and to respondents and potential respondents.

Cut Marketing Costs With Cross-Promotional Partnerships and Promote the company and decrease the cost of marketing through Cross-promotion. Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with the promotion of a related product. ... Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other's customer base. They can gain a credible introduction to their customers more effectively than with the traditional "solo" methods of networking, advertising, or public relations.To stand out from the competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to "out market" bigger competitors. Their cross-promotions include "bundled" offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to's and other resource e-booklets and videos, co-branding, co-op advertising, and shared space. Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other's customer base. They can gain a credible introduction to their customers more effectively than with the traditional "solo" methods of networking, advertising, or public relations. Cross-promotion is also a great way to cut marketing costs by sharing between partners. Get in the habit of doing business promotion for you and your partner businesses wherever you go and you'll be surprised how word-of-mouth builds.